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Sales/CRM

Demand IQ vs Sighten

Demand IQ Maturity
Stage 2 | Established SMB
VS
Sighten Maturity
Stage 2 | Established SMB

Which tool is better for your solar installation business? Compare pricing, features, and verified reviews side-by-side.

Lumen Vetted

Demand IQ is the Gold Standard for Stage 2 installers who prioritize white-labeled google project sunroof data.

Sighten is the superior choice for Stage 2 teams needing rapid solar proposal generation.

How this impacts your Sales margin

Transitioning from Demand IQ to Sighten involves a significant data migration phase to avoid lead attribution gaps and pipeline disruption.

This comparison is part of our broader 2026 Sales Audit. Read the full Sales Performance Briefing here.
VS
🏆 Top Pick

Demand IQ

Stage 2 | Established SMB
4.9/5
Pricing: Contact for Pricing

Key Features

  • White-labeled Google Project Sunroof data
  • Stella AI conversational bot
  • Utility bill analysis
  • Lead CRM routing

Pros

  • Massively increases website conversion rate
  • Filters out bad leads instantly
  • Presents instant satellite roof layouts

Cons

  • Requires significant web traffic to justify
  • Pricing can be high for small mom/pops
  • Customer still needs a validated final design

Sighten

Stage 2 | Established SMB
4.2/5
Pricing: Contact for Pricing (~$149/user/month)

Key Features

  • Rapid solar proposal generation
  • Integrated multi-lender financing
  • Remote shading analysis integrations
  • Energy production modeling
  • Direct contract document signing
  • Sales pipeline tracking

Pros

  • Industry-leading financing integrations
  • Very fast and professional sales proposals
  • Clean, user-friendly interface for sales reps

Cons

  • Shading accuracy is dependent on third-party imagery
  • CRM features are basic compared to dedicated platforms
  • Per-user pricing can become expensive for large teams

The Verdict: Who Wins?

Choose Demand IQ if...

You prioritize Massively increases website conversion rate and high-volume ai lead capture. Demand IQ is best for teams looking for a robust, well-established platform.

Choose Sighten if...

You prioritize Industry-leading financing integrations and financing-led sales teams requiring lender integrations. Sighten offers a specialized approach tailored for high-performance solar teams.

Still can't decide?

Our Matchmaker Quiz picks the right tool for your specific install volume and business stage.

Take the Matchmaker Quiz ⚡