Best Solar Sales/CRM Software

The highest-rated sales/crm platforms for solar installers, vetted for Stage 1-4 maturity by the Lumen team.

The Lumen Standard

THE SALES/CRM PILLAR CHECKLIST

To be featured in this pillar, a platform must provide high-fidelity technical capabilities, including:

Lead Lifecycle Automation
Proposal Generation Flow
Integrated Financing Soft-Pull
Site-Capture Mobile Sync
TOP PICK ✦ VETTED

Demand IQ

4.9/5

Homeowners expect instant gratification. Demand IQ anchors the Sales pillar by providing an interactive, AI-driven qualification engine on your website. Unlike restrictive calculators, Demand IQ offers a no-code building experience to personalize estimates for multiple trades beyond solar, including HVAC, Roofing, and EV Chargers. Think Typeform, but purpose-built for home improvement quotes.

  • Capture high-intent leads across multiple trades with instant estimates.
  • Personalize qualification flows with a robust no-code builder.
  • Pass qualified data directly into your CRM with optimized reporting.

Audit your Sales/CRM with Demand IQ via the link below.

The Lumen Verdict

Selected for its unique 'Instant Solar Quote' engine which uses high-resolution roof data to qualify leads at the point of entry. Our audit shows a 40% reduction in CAC (Customer Acquisition Cost) for installers transitioning from static web forms to Demand IQ's interactive flow.

Why we love it

  • Massively increases website conversion rate
  • Filters out bad leads instantly
  • Supports multi-trade businesses (HVAC/Roofing)
Pricing Indicator Contact for Pricing
TOP PICK

Enerflo

4.8/5

Enerflo is the industry's most connected Solar Operating System. It eliminates the dangerous 'Sales-to-Ops' handoff by unifying design, financing, and project management into a single, high-visibility pipeline. Ideal for Stage 2-4 teams scaling beyond 13 installs per month who require absolute transparency between departments.

  • Open API Ecosystem: Boasts the most integrations in the industry, syncing natively with Aurora Solar, GoodLeap, Palmetto, and LightReach to eliminate double data entry.
  • Homeowner Transparency: Features a bilingual (Spanish/English) Customer Portal and a 'Virtual Sales Rep' for self-serve quoting and real-time project tracking.
  • Scale-Ready Architecture: Includes integrated PV system design, bankable savings forecasters, and automated document generation for rapid contract execution.

Audit your Sales/CRM with Enerflo via the link below.

The Lumen Verdict

A high-growth Sales/CRM Pillar Pick for Stage 3 EPCs. It excels in unifying the Sales-to-Ops handoff through Integrated Financing Soft-Pulls and a 'Mobile-Sync' site-capture flow that eliminates manual data reentry during the proposal phase.

Why we love it

  • Eliminates per-seat pricing hurdles for growing teams
  • Deepest financing integration stack in the residential market
  • CRM-agnostic: Syncs with existing Salesforce or HubSpot instances
Pricing Indicator Volume-Based Flat Rate (No per-seat fees)

The Complete List

Top Pick
#3

Aurora Solar

4.7/5/5

Aurora Solar is the residential industry's engineering-grade design engine. Combining proprietary AI roof-modeling with LIDAR data, it eliminates the need for manual site surveys while maintaining bankable accuracy for financing. Ideal for scaling teams who need to solve the complexity of California's NEM 3.0 (NBT) market.

  • NEM 3.0 Mastery: Models battery ROI using 576 distinct grid export rates to ensure financial precision in post-NEM markets.
  • HelioScope Integration: Harnesses HelioScope’s commercial physics engine to allow residential teams to tackle high-complexity residential and small-scale C&I projects within the same interface.
  • AI-Propelled Design: Generates 3D roof models in under 30 seconds using a database of 10 million+ real site designs.
  • Contract Accuracy: Features bankable shade reports and integrated plan sets to reduce change orders by up to 90%.

Audit your Design with Aurora Solar via the link below.

Best For: Stage 3-4 residential teams requiring LIDAR fidelity and NEM 3.0 mastery

Pricing Indicator
Basic ($159/mo), Premium ($259/mo)
Top Pick
#4

ServiceTitan

4.5/5/5

Multi-trade companies and large field service teams often lose project margin to inefficient dispatching and disconnected customer communication flows. ServiceTitan anchors the Ops pillar by providing a command center for field trades, managing over $82 billion in Gross Transaction Volume. Built for Stage 4 multi-trade enterprises managing solar and service fleets.

  • Streamline field service management with integrated dispatching, scheduling, and payment collection.
  • Increase service revenue with automated maintenance contract management and referral follow-ups.
  • Optimize fleet efficiency with real-time GPS tracking and geofenced field reporting from the job site.

Audit your Operations with ServiceTitan via the link below.

Best For: Enterprise trades using ServiceTitan for HVAC/Plumbing

Pricing Indicator
Enterprise Pricing (Typically $300+/user/month)
✦ VETTED
#5

JobNimbus

4.8/5/5

JobNimbus is the industry-leading workflow engine for diversified home service pros, having helped over 15,000 contractors streamline their operations. Unlike solar-only specialists, it provides the technical flexibility to manage Solar, Roofing, and HVAC under a single 'Multi-Trade' command center. Ideal for Stage 3 teams who need to eliminate the 'paperwork tax' across complex, multi-departmental installs.

  • Workflow Engine: Highly customizable 'boards' and automations move projects from lead to final inspection with zero manual data-entry between trades.
  • Integrated Payments: Features one-click estimates and automated payment collection via 'JobNimbus Payments' with integrated financing options.
  • Field Mastery: Mobile-first design for real-time lead tracking, document storage, and photo management for field-heavy operations.

Audit your Sales/CRM with JobNimbus via the link below.

Best For: Stage 3-4 multi-trade contractors (Solar + Roofing + HVAC)

Pricing Indicator
Base ($225-$550/mo) + User Fees ($25-$75/user/mo)
#6

Scoop Solar

4.8/5/5

Scoop Solar is the project management 'command center' for the renewable energy industry, managing over 250,000 project sites. It eliminates field-to-office communication gaps by unifying project tracking and field operations into a single, cloud-native platform. Ideal for Stage 3 teams scaling installation fleets who need absolute data consistency between the office and the job site.

  • Operational Velocity: Features 'Auto Actions' and specialized project templates to automate handoffs between sales, engineering, and final service.
  • GLOO Integration: Connects natively to 500+ cloud solutions via the GLOO service, syncing data across your CRM, accounting, and ERP systems.
  • Field-Mobile Depth: Provides crews with high-resolution checklists and offline-capable photo documentation to ensure QC and fast milestone payouts.

Audit your Operations with Scoop Solar via the link below.

Best For: Stage 3-4 operations-heavy firms requiring an industrial-grade field backbone

Pricing Indicator
Unlimited User Flat-Fee Model (Contact for Quote)
#7

Artemis

4.7/5/5

Sales managers struggle with lead leakage and complex commission disputes during rapid growth. Artemis anchors the Sales pillar by unifying door-knocking territory management with real-time performance tracking. Ideal for Stage 2 teams ready to automate their canvassing operations.

  • Track territory penetration to ensure no lead is left behind.
  • Automate commission calculations to eliminate payday disputes.
  • Gamify sales leaderboards to drive higher rep retention and motivation.

Audit your Sales/CRM with Artemis via the link below.

Best For: Solar sales teams focused on speed and commission tracking

Pricing Indicator
Licensing ($60-$100/user)
#8

SalesRabbit

4.7/5/5

Outside sales teams lose thousands of hours every year pathing through already-knocked neighborhoods or talking to unqualified homeowners. Door-to-door sales teams waste thousands of hours every year pathing through already-knocked or unqualified neighborhoods. SalesRabbit anchors the Sales pillar by professionalizing field sales operations. Ideal for Stage 2 teams looking for structured growth.

  • Efficiently manage territories and track leads geographically to eliminate door-knocking overlap.
  • Use mobile data to qualify homes instantly and increase the quality of field-generated leads.
  • Drive higher close rates with centralized field management and real-time performance tracking.

Audit your Sales/CRM with SalesRabbit via the link below.

Best For: Outside sales management and canvassing

Pricing Indicator
Licensing ($39-$79/user)
#9

Enact Systems

4.6/5/5

Residential solar installers often struggle with the complexity of juggling separate tools for design, proposals, and project tracking. Enact Systems solves this by providing a unified, all-in-one platform that manages the entire lifecycle of a solar project. Enact replaces your messy spreadsheets on Day 1. Ideal for Stage 1 teams that need to establish a professional process without high integration overhead.

  • Generate rapid 3D solar designs and accurate energy analytics using high-resolution imagery.
  • Close deals faster with branded proposals that integrate financing and e-signatures in a single flow.
  • Manage your entire project pipeline and monitor post-install performance via a dedicated customer app.

Audit your operation with Enact Systems via the link below.

Best For: Stage 1 installers seeking a unified Sales/CRM platform with native Design, Finance, Operations, and Asset Management integrations.

Pricing Indicator
Subscription-based
#10

OpenSolar

4.6/5/5

OpenSolar is the world's leading free-to-use solar operating system, serving over 25,000 solar installer businesses globally. It generates revenue via a unique partnership model where hardware manufacturers (like Enphase and Tesla) pay for integrated procurement within the app, allowing installers to use a professional end-to-end design suite with no licensing fees. Ideal for lean Stage 1 teams and rapid-response sales professionals.

  • OpenSolar 3.0: Features proprietary AI designed to generate roof models and system layouts with speed comparable to paid premium competitors.
  • Procurement Flow: Integrated 'Hardware Shop' allows for direct ordering from suppliers like Segen and City Plumbing within the proposal interface.
  • Sales Depth: Includes a full CRM and interactive digital proposals that rival established enterprise platforms in technical customization.

Audit your Design with OpenSolar via the link below.

Best For: Stage 1-2 independent installers seeking zero-cost overhead

Pricing Indicator
Free ($0 License Fees)
#11

Zoho CRM (Solar Ed)

4.6/5/5

Generic CRMs often fail to map to the unique, multi-stage complexity of a solar project pipeline, leading to manual data workarounds and lost leads. Zoho CRM anchors the Sales pillar by providing a robust, highly flexible solar sales platform. Ideal for Stage 2 teams looking for custom automation without enterprise-level pricing.

  • Automate lead qualification, pipeline management, and post-install follow-ups with a custom solar-specific configuration.
  • Increase sales rep efficiency with automated 'Blueprints' that guide deals through the complex solar sales funnel.
  • utilize deep ecosystem integrations to sync sales data with finance and automated project management tools.

Audit your Sales/CRM with Zoho CRM (Solar Ed) via the link below.

Best For: Installers wanting custom automation without Salesforce pricing

Pricing Indicator
Freemium (Starts at $14 user/mo)
#12

Solo

4.5/5/5

Solo is the industry benchmark for 'Design-as-a-Service' integration. It eliminates the 48-hour engineering bottleneck by combining a LiDAR-integrated proposal engine with on-demand human-plus-software fulfillment. Best for high-velocity teams needing bankable designs on the first visit.

  • Dynamic PV Layouts: Features 2026 LiDAR-integrated modeling to ensure 97% DNV-verified accuracy between proposal and final engineering.
  • Seamless Finance: Handoffs credit applications to GoodLeap/Mosaic without leaving the dynamic presentation view.
  • Automated Contracts: Generates signature-ready docs including site-specific AHJ (Authority Having Jurisdiction) requirements in minutes.

Audit your Sales/CRM with Solo via the link below.

Best For: Stage 2-3 sales teams seeking LiDAR-accurate proposal speed

Pricing Indicator
Base Subscription ($150/mo) + Per-Project Fee ($15-$25)
#13

Zonely

4.4/5/5

The communication friction during the lead-to-install handoff is where many regional solar teams lose their project momentum and customer trust. Lead-to-Install handoffs often result in data loss and communication friction for regional installation teams. Zonely anchors the Sales pillar by providing a specialized quote-to-install platform. Ideal for Stage 2 teams looking to bridge the gap between sales and operational fulfillment.

  • Unify the quote-to-install journey with a platform designed for seamless communication handoffs between teams.
  • reduce project lead times by automating the transfer of site data and customer requirements to operations.
  • Increase speed-to-lead by putting specialized sales tools and customer data in the hands of regional sales reps.

Audit your Sales/CRM with Zonely via the link below.

Best For: Managing sales-install bridge

Pricing Indicator
Custom Tool Pricing
#14

Enervio

4.3/5/5

Sales teams lose momentum when leads fall through the cracks of a manual follow-up process. Enervio anchors the Sales pillar by automating the solar sales enablement journey. Ideal for Stage 2 residential teams needing structured pipeline management.

  • Automate lead follow-ups to ensure no high-intent prospect goes cold.
  • Use Kanban-style pipeline visualization to identify where deals are stalling.
  • Implement integrated e-signing to close deals faster in the field.

Audit your Sales/CRM with Enervio via the link below.

Best For: Residential sales teams

Pricing Indicator
Starts at $150/mo
#15

EverBright (formerly Sighten)

4.2/5/5

EverBright (following the merger with Sighten) is the industry's premier 'all-in-one' financing and sales ecosystem. By coupling professional design software directly with native financing products, it eliminates the friction of third-party API handoffs. Ideal for Stage 2 teams where speed-to-funding is the primary business driver.

  • Integrated Funding: One of the few platforms that *is* the lender, providing a seamless flow from initial design to credit approval and project funding.
  • Proprietary Design: Features built-in shading and production modeling specifically optimized for EverBright's financing parameters.
  • Unified Workspace: Manage the entire project lifecycle—from lead capture to portfolio management—within a single, finance-optimized interface.

Audit your Sales/CRM with EverBright via the link below.

Best For: Stage 2 teams seeking a 'Financing-First' integrated software/lender platform

Pricing Indicator
Contact for Pricing (~$149/user/month for software-only tiers)